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INTERVIEW
Navigating uncertainty: The enduring value of OOH advertising in challenging times
By: Philip Odiakose
In an era marked by economic volatility and shifting consumer behaviors, businesses are grappling...
Read takes 2023 salary hit after tough year for WPP
WPP CEO Mark Read took a 33% pay cut in 2023 according to the holding...
Advertising guru, Onabolu to chair 2024 Industry Summit on May 3
The Group Managing Director of COSSE Group, one of the leading integrated marketing communications (imc)...
Latest Maps data reveals key insights into consumer media habits
The Marketing Research Foundation (MRF) has announced the release of the latest Maps (Marketing All...
Ex-marketing director, FrieslandCampina, Chris Wulff-Caesar appointed CEO Unilever Ghana
Two months after leaving FrieslandCampina WAMCO as marketing director, Chris Wulff-Caesar has joined Unilever Ghana...
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