The event was held on the 16th, of September 2022 at the Exquisite Harbor Point Hall in Victoria Island, Lagos.
The creative agency, which defeated other up-and-coming dynamic advertising firms to win the prestigious award, abides by the conviction that creativity has the potential to change human behaviour. .Leo Burnett Lagos has spearheaded some of the best industry changing campaigns, as it moves towards becoming the world’s best creator of ideas that truly move and inspire people. These include the Chivita Active Zest Launch Campaign; Nasco’s Whole Flaked Sustenance Campaign, Nivea’s Beauty Month Campaign, as well as the launch campaign for Lipton Ice Tea among others. Also within the agency is its experiential arm, Leo Burnett Xperience (LBX), which designed to create irresistible shopper experiences for brands and has executed noteworthy consumer engagement activations for brands such as Budweiser beer, Maggi, Heritage Bank, and Konga.
“We are excited by this win. As a young creative agency, we understand that impactful work makes all the difference. As the world evolves, the dynamic people at LeoBurnett Lagos evolve with it, and remain dedicated to helping our clients achieve their business goals”. Head of Business and Chief Operating Officer, Leo Burnett Lagos, Babatunde Shobanjo, said.
Commenting on the win and the agency’s role in redefining the creative and marketing space in Nigeria, Business Director, Leo Burnett Lagos, Uche Ugorji, said, “The only thing that matters in our business is creativity and good work; and that’s what we strive to deliver at Leo Burnett Lagos. This is not just a win for the team; it is also a call to deliver more streams of innovation and creativity”.
The Marketing Edge Annual Summit and Excellence Awards celebrates excellence across the nation’s integrated marketing communications spectrum. This year’s event, themed, “Technological Explosion in the Digital Age: Imperative for the Marketing Communications Industry”, held on the 16th of September 2022 at the Harbor Point Hall in Victoria Island, Lagos. It had in attendance dignitaries, which include the Governor of Lagos State, Mr. Babajide Sanwo-Olu, Special Guest of Honour, Governor of Ogun State, Prince Dapo Abiodun, seasoned advertising practitioner, business leader and former President of the Association of Advertising Practitioners of Nigeria, Mr Udeme Ufot, among other notable attendees.
Leo Burnett is one of Nigeria’s fastest growing agencies based out of Africa’s most vibrant city and has won several awards and trophies associated with creative advertising, including two silver and one bronze medals at the 2018 Lagos Advertising & Ideas Festival (LAIF). The agency also holds one gold, one silver and three bronze LAIF Awards medals.