As of 7 October 2022, Paramount Africa’s channel brand, BET Africa will be permanently available to all DStv Family viewers. This follows an initial announcement by the business, informing audiences that BET Africa (channel 129) would only be available to DStv Family viewers during the DStv open window, which commenced on 26 September 2022.
The move is a testament to Paramount Africa adhering to audience demands for new, relatable content that resonates with audiences and speaks to the impact and global channel currency of the BET brand.
In addition, the decision also implies that Paramount Africa will now be able to continue to execute its commitment to providing access to relevant stories and extending the authentic storytelling mantra by providing exclusive premium local and international content.
“As the home of black excellence, the BET Africa channel is synonymous with showcasing the best African and African American stories. We are excited to be extending our audience reach as this means the stories will reach new and more viewers. This is not only good news for viewers but for the black entertainment industry as well, putting our work in the spotlight and growing our industry.” said Monde Twala, Senior Vice President and General Manager Paramount Africa and Peer Lead, BET International.
“MultiChoice has embraced ‘Africa to the world’ and ‘the world to Africa’ as a business philosophy, as such we strive to continually review our packages so as to continually curate a quality viewing experience of both quality local and international and content. We are proud to expand the number of our customers that can enjoy the great BET experience and look forward to the continuation of a great partnership between the Paramount team and the MultiChoice Group.” said Georginah Machiridza, Executive Head: Content Strategy & 3rd Party Channels at MultiChoice Group.