Organisers of the 2022 edition of the National Conference have lined up an array of speakers who will critically analyse areas of growth, inclusivity, and partnerships as part of efforts to expand the frontiers of the Nigerian marketing communications industry in line with the latest trend at the event.

These include Ronan Redmond, Commercial Director, TVC Communications, who will be speaking on the total size data as well as new opportunities in the advertising industry.  Marketing expert and growth-oriented and customer-driven professional Oare Ojeikere, who is also the Managing Partner of Fractional Chief Growth Officer will speak on Stronger Brands, Stronger Nation – A Brand Report.

Other speakers are Rotimi Pedro, Group Managing Director at Optima Media Group Limited, Emmanuel Agu, Group Marketing Director, Jotna, Mrs. Biodun Adefila, Chief Operating Officer, SO&U, Mr. Kola Oyeyemi, CEO Axiom Intel, Professor Samaila Mande, President, Brands Academy Nigeria

The event which will have in attendance notable personalities in the Integrated Communications Industry has as the theme: “The Marketing Communications Industry in Nigeria: New Trends, Challenges & Prospects”. It will be held at the prestigious Transcorp Hilton, F.C.T Abuja.

According to the organisers, “Highlights of the conference are: Keynote and panel discussions on the state of Nigeria and global economy; size and prospects of the Nigeria marketing communications industry; advertising industry regulation and the new ARCON Law; understanding the new consumer-from Gen Z to Alpha; diversity and inclusion … closing the gender gap in the marketing communications industry and new trends in media planning and buying.

“There is also included in the conference package masterclasses on New trends and funding in academic research; entrenching the culture of creativity in marketing communications; branding opportunities in the Nigeria movie industry; responsible and impactful political advertising and destination marketing” the organisers added.

The event which will be held between November 29 and December 1, this year will also serve as a platform for more discourse on the new advertising law and how it will reposition the industry for growth.

Recall that Tunji Adeyinka, Chairman of the Planning Committee, had hinted that the event which was flagged off in 2019 will also feature the Advertising Standard Panel Award where companies that complied with the stipulated guidelines of the advertising code of practice will be given special recognition and award.

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