Frontline marketing and communications Amazon, Adebola Williams has joined dairy giants, Promasidor Nigeria as its Marketing Director.
Before her appointment, Adebola was the General Manager, Marketing for food conglomerate, UAC Foods.
In her new position, Williams will be expected to coordinate marketing direction as well as drive business growth for Promasidor.
Prior her stint with UAC Foods, Williams who is a marketing practitioner with over 14 years’ experience across marketing management (brand development and brand building), advertising and content development, brand activation & events, and media management (traditional and digital), was the Category Lead, Gum & Candy, West Africa, for Mondelēz International.
Her professional journey which also involved stints at Leo Burnet (Rosabel), DDB Lagos and Pernod Ricard has seen her drive business growth for several brands in the FMCG (beverages, gum, candy, seasoning and personal care), premium and luxury wines and spirits, telecoms (MTN and GLO), and financial industry through effective brand commercial and communication strategies. She has also led successful execution of projects influencing product sales, and tracking of Return on Investment (RoI).
She is a founding member of A Whole New Life, a team of professionals dedicated to empowering children in orphanages with educational opportunities.
With almost two decades of experience spanning brand building and brand development, Adebola has no doubt made a remarkable contribution to the markeung industry working with multinationals such as Leo Burnett DDB. Mondelez International.
Pernod Ricard, and currently leading the Marketing team at Promasidor Nigeria as Marketing Director where she is expected to make landmark transformational contributions.
She started her career as a legal practitioner and transitioned into advertising and communication. She has rich experience leading communication development and growth strategies for brands in Telecoms, FMCG, and the Wine & Spirit industry. Her track record in identifying growth opportunites, improving profitability, and lead end to end innovation processes is evident in the brands she has worked on.
Given her passion for creativity, she has served on various panels including the prestigious Gerety Awards Parisas an Executive Jury and LAIF AWARDS Nigeria.