Mabel Adeteye, a consummate corporate communications, and public relations expert has been appointed by Wema Bank as the bank’s Head, Brand & Marketing Communications.
She will be responsible for overseeing the marketing communications activities of the financial institution and ensuring that it also actualizes its set objectives.
Prior to her appointment, she was the Head, Corporate Communications, PR & Digital of one of Nigeria’s leading broadcast media firms, TVC Communications; owners of TVC News, TVC, and Max FM. She moved from managing a media brand to a financial institution.
Mabel is a trained corporate communications and public relations expert with over a decade of full-time experience and practice covering various marketing communication in customer relationship marketing, public relations, digital media marketing, brand management, event management and branding, corporate affairs, and brand sustainability.
She has developed and managed communications strategies for leading brands in various sectors such as Technology, Aviation, Banking, FMCG, Breweries, Automobile, Telecommunications, and Media, among others.
She is a certified Advanced Branding expert with numerous digital certifications with Google and YouTube. She has also managed brands such as British Airways, Ford Motors, MasterCard, Nokia, Skye Bank (Now Polaris Bank), Unilever, Etisalat (Now 9mobile), Coca-Cola, Intel, Guinness Nigeria Plc, Intel, and among others.
She is accredited in public relations with the Chartered Institute of Public Relations (CIPR) UK, and Nigerian Institute of Public Relations (NIPR), and accredited in Digital Marketing, Integrated Communications, and Marketing from the Chartered Institute of Marketing (CIM) UK.
Mabel is an alumnus of the Department of Business Administration of the prestigious Babcock University, Ahmadu Bello University, and the Lagos Business School.