Dallas ad agency Firehouse has promoted three female leaders.

 Principals Erica Baker and Megan Ward have been upped to partner, while Emily Black was promoted to principal in addition to her role as group account director. 

 “Since day one, all of them used their roles to make the agency and its output better,” said Steve Smith, CEO.

 Baker joined the 25-year-old agency in 2014 as an account executive. In addition to her new role, she serves as a group account director and has led businesses including Baxter Auto Group, Trupanion, Texas Dairy Queen and Bellevue University. Baker is a founding member of Firehouse’s diversity, equity and inclusion team.

 Ward, a 14-year Firehouse vet, serves as director of operations. She manages high-level projects and oversees project management. She was also responsible for spearheading the company’s efforts with Richardson ISD to establish the Firehouse Work-Based Learning Series.

 “The agency is regularly asking us what we want from our careers, and they help us make it happen,” Ward said.  

Black, a group account director, was also named principal after joining the agency in 2020 to lead the Lennox Residential business. She also oversees the Texas Make-A-Wish Foundation and brings with her more than 20 years of experience in advertising and brand marketing. 

“Part of being a great place to work is ensuring the right leadership is in place. It also means leadership that is focused on developing talent and shepherding careers as opposed to managing tasks,” said Tripp Westbrook, agency President-Chief Creative Officer. 

Firehouse has partnered with consumer connected, results-oriented clients such as Lennox, Toyota, Mary Kay, Uncle Julio’s Mexican Restaurant and The Dallas Zoo.

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