The World Federation of Advertisers has named Dale Green, Global Director, Purpose Marketing at Mars, and Preeti Srivastav, Group Sustainability Director at Asahi Europe & International co-chairs of the group’s Planet Pledge program.  

They are tasked with encouraging marketers around the world to push sustainable growth strategies and behavioral change both internally and externally. Planet Pledge was unveiled two years ago to help marketers create a framework around sustainable initiatives.

So far 32 global brands have signed up to the pledge, representing nearly $60 billion in annual marketing spend. The latest companies to commit to the pledge are AB InBev, Nissan and Schneider Electric. 28 national associations are also involved in the effort.  

Among other tasks Preeti and Dale will help shape the WFA’s strategic agenda on key topics including sustainability and ESG more broadly.  

The appointments are part of a broader 2023 agenda that includes the launch of a new report, Sustainable Marketing 2030 at Global Marketer Week later this month in Istanbul. Produced in partnership with Kantar’s Global Sustainable Transformation Practice, the report features the views of CMOs, sustainability industry experts and more than 900 senior marketers around the world.    

Other goals for the year include improvements in capability and knowledge of signatories via the dedicated Planet Pledge capability tool and an enhanced library of case studies.

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