FrieslandCampina WAMCO Nigeria Plc, makers of Peak Milk, has finally apologised to the Christian population over a controversial advert depicting the crucifixion of Jesus Christ.
This is coming less than 48hours after the Christian Association of Nigeria (CAN) threatened to boycott the products of the company.
However, the company in an apology letter addressed to CAN president on Monday, April 11th, 2023 by the company’s Corporate Affairs Executive Director, Ore Famurewa, said;
“On behalf of FrieslandCampina WAMCO Nigeria PLC, I hereby tender our unreserved apology to the Christian Association of Nigeria (CAN) as well as to the Christian community at large for the recent Good Friday social media post on the company’s social media handle.”
“We acknowledge the sensitivity of the social media post considering the sobriety of the season.”
“It was neither intended to make light of the significance of the season nor to inordinately exploit the unmatched sacrifice of Jesus Christ.”
“We wish to inform the Christian Association of Nigeria (CAN) that the social media post has since been withdrawn.”
“We hereby restate our commitment to our unwavering mission of nurturing Nigeria while maintaining the respect of all religious laws, tenets and guidelines.”
“Once again, please accept our deepest apology and pledge to prevent a reoccurrence of such in the future. Do accept the assurances of my esteemed regards.”
For those who don’t know, FrieslandCampina published an Easter message on Friday with a picture of a dented tin of Peak Milk pierced on two sides with a nail. CAN described the advertorial as “insensitive, offensive, and unacceptable.”