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CATEGORY

Advertising

Maximizing Out-of-Home Advertising ROI: The role of OOH monitoring, audit

Philip Odiakose Out-of-home (OOH) advertising has long been a cornerstone of marketing strategies, offering brands the opportunity to reach consumers in high-traffic locations where they...

Influencer marketing: The key to resilience in uncertain economic times

In the aftermath of the budget speech, businesses often tighten their purse strings, with marketing budgets frequently being the first to face cuts. However,...

Dentsu Africa 2024 Summit holds in Lagos …As MediaFuse-Dentsu Celebrates 10th Anniversary A person and person in blue and white Description automatically generated dentsu, one of the...

Icasa revises political advertisement regulations for upcoming elections

As South Africa gears up for the forthcoming national and provincial elections on 29 May, the Independent Communications Authority of South Africa (Icasa) has...

MediaFuse Dentsu Nigeria partners with Pitcher Festival of Creativity to empower future creative leaders

Pitcher Festival, a leading pan-African creative and marketing event, is thrilled to announce its strategic partnership with MediaFuse Dentsu Nigeria, a renowned advertising and...

Consumer insights agency, KLA, reveals the results of the 4th quarterly Buzz report

KLA, the exclusive partner for YouGov in the sub-Saharan region, proudly presents the fourth edition of the Quarterly Buzz, marking the completion of a...

LinkedIn launches media planning API for agency partners

Business and employment-focused social-media network LinkedIn has launched a Media Planning API, introducing the ability for agency partners to glean data directly from LinkedIn's...

Amazon sued over Ads in Prime Video

An Amazon Prime subscriber is suing the company over its recent decision to insert ads in videos, unless consumers pay an additional $2.99 a...

R3: Publicis Groupe is No. 1 in new business for 2023

Publicis Groupe was ranked number one in R3 Worldwide’s tabulation of global new business gains for full-year 2023. The Groupe had net new business revenue...

Havas buys agency Ledger Bennett, restructures UK B2B Ops

Havas has acquired UK-based B2B marketing agency Ledger Bennett, which has offices in Chicago and San Francisco and also operates in Europe, the Middle...

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