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CATEGORY

Sports Marketing

Access Bank Lagos City Marathon offers Africa a gateway to the world – Ajortisedere Awosika 

Ajoritsedere Awosika, the Chairman of Africa’s largest retail bank, Access Bank PLC, has affirmed that the Bank’s sponsorship of the Access Bank Lagos City...

Football fans receive premium treatment at AFCON final

Over the years, MTN Nigeria has implemented different campaigns around football in Nigeria. However, this year, the telecommunication giants took things up a notch...

Ariston extends partnership deal with Juventus FC to Africa

Ariston partners Juventus FC to consolidate leadership position Ariston, the leading and most international brand of Ariston Group - one of the worldwide leaders in...

#TeamNigeria dominates global AFCON stats with top tweets and hashtags

From the initial low scoring affairs to the nail-biting final which ended with #TeamSenegal’s victory over #TeamEgypt in a tense penalty shootout, football fans...

Sterling Bank makes history with Bendel Insurance FC deal…

Sponsors team Jerseys with N 50 million Benin, Nigeria, February 12, 2022: Sterling Bank Plc and Bendel Insurance FC of Benin have made history with the largest...

Heineken to host premium UEFA champions league viewing experience centres across Nigeria

Fans to enjoy live viewing experiences in Lagos, Abuja, Warri, Enugu and Port Harcourt. Football fans in Nigeria will enjoy the best of UEFA Champions...

A city apart, Beijing steels itself for the Winter Olympics

Back in July 2021 the International Olympic Committee announced a change to the Olympic motto, adding the word “Together” to its old 125-year-old “Faster,...

AFCON 2021: “33” Export Encourages Super Eagles As Tunisia Hands Them Shock Defeat  

        The Super Eagles of Nigeria have failed to take flight after an impressive start at the ongoing African Cup...

Issues as PUMA jilts AFN

Recently, the top sportswear manufacturing company, PUMA, terminated its four-year contract with the Athletics Federation of Nigeria (AFN) over the failure of AFN to...

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