International Brewery flagship brand, Trophy, has unveiled the tallest beer bottle to the delight of its customers. The bottle was unveiled at Ikeja City mall in Lagos amid fun and fanfare.
According to the organisation, the beer bottle stands at a height of 14 metres (45.9FT) and 3.8 metres (12.5 FT) in diameter.
Marketing Director of International Breweries Plc, Tolulope Adedeji, described the period in which the bottle was unveiled as a momentous time in history.
He said, “Today, we are unveiling Nigeria’s tallest beer bottle to commemorate our number one position in Nigeria, and considering that this feat would not have been possible without the support and patronage of our loyal consumers, it is also an opportunity for us to acknowledge and celebrate them through our unique waa gbayi experience.
“As the flagship product of International Breweries Plc, a proud part of AB InBev (the world’s largest brewers with more than 400 beer brands), Trophy has consistently set the pace when it comes to recognising and rewarding consumers, going one-step further to tag them “Honourable”.
According to Marketing Manager of Trophy, Bamise Oyegbami, the brand is unique in many ways and represents the qualities of hard work, ambition, integrity and camaraderie.