The National Institute of Marketing of Nigeria (NIMN) now has a new President. He is Idoreyen Enang, and takes over from Tony Agenmonmen whose tenure ended with the conduct of his administration’s last Annual General Meeting (AGM) today. .Enang had emerged winner in a keenly contested election that saw him defeating his only challenger Ifeoma Sheila Emasiana-Dike, a career public servant and philanthropist.
It was the second time Enang,a foremost marketing professional and Chief Executive Officer, Corporate Shepherds Limited would be taking Dike to the cleaners after they had both contested for the position of the Vice President at the last elections and Enang had emerged victorious.
The new President and Chairman of Governing Council is a proven reform minded business leader with a passion for development economics. He has demonstrable expertise in Business Management, Organizational Design, Marketing, Sales Operations and a licensed practitioner of Insights Discovery and Liberating Leadership UK.
In his over twenty-eight years illustrious career, Idy as he is fondly called has held key positions of increasing responsibility at Executive Management levels across Africa; building and transforming several global brands like Guinness (a subsidiary of Diageo) as a Brand Manager, Coca-Cola as the Country Marketing Manager in Kenya, Chief of Staff to the Equatorial Africa President, then later driving the business in the East & Central Region as General Manager before moving on to turn-around Cadbury from a near comatose state to profitability as Commercial Director; He had an exceptional stint at Samsung Electronics where he served as Managing Director for Nigeria out of its West Africa Hub in Lagos, and until recently served as the Managing Director for L’Oreal Central West Africa where he managed the two subsidiaries of the beauty giant across West Africa.
His exemplary leadership and service in the course of his career put him on a global stage. Idy was elected and he served on the Executive Committee of the World Federation of Advertisers (WFA) as Region Vice President for Africa, alongside other Chief Marketing Officers and Chief Executives of Fortune 500 companies between 2011 and March 2016. He was also a former President of the Advertisers Association of Nigeria, a Past Chairman of the Heads of Advertising Sectorial Group; and a former member of Council at APCON (the Advertising Practitioners Council of Nigeria), which regulates the practice of Advertising in Nigeria. He also sits on the Advisory Boards of Awesome Treasures Foundation (ATF) and Strap & Safe Child Foundation as the Chair
Enang is expected to bring his wealth of experience to bear by consolidating on the achievements recorded by his predecessor, Tony Agenmonmen in the quest to make NIMN a leading light in the comity of professional bodies and institutes in Nigeria.