Together with the rest of the world, Peak milk, Nigeria’s foremost diary brand from the stables of FrieslandCampina WAMCO is celebrating the World Milk Day today.
The global celebration is the climax of the National Breakfast Week which began on May 24th, 2021 with activities highlighting the importance of a healthy breakfast as an ideal tool for accomplishing the day’s goals
According to Grace Onwubuemeli, Marketing Manager for Peak Milk explained, “The National Breakfast Week and World Milk Day provide an opportunity to show people that milk is the perfect breakfast complement and it remains one of the richest natural sources of vitamins and minerals. It enhances mental and physical performance.”.
She noted that the celebration is going to be in style as there would be cultural displays eulogizing the country’s rich heritage as well as breakfast meals for all attendees of the unique event.
“Praise singing (eulogy) is a unique part of the Nigerian culture. It often features at weddings, royal functions and other occasions where the honouree is deemed to deserve it. Peak milk deserves the accolade and we shall display our rich cultural heritage as well as celebrate by serving breakfast meals on World Milk Day. As our consumers know, Peak breakfasts are worthy of celebration, especially on World Milk Day” Onwubuemeli further said.
As part of the celebration, Peak Milk will reward its loyal customers with shopping vouchers in the ‘Celebrating Peak breakfast’ challenge, where they will be required to make 30 second videos of themselves eulogizing their favourite Peak breakfast.
The World Milk Day was first launched in 2001 by the Food and Agriculture Organisation of the United Nations (FAO) to celebrate and increase public awareness about the nutritional and economic importance of milk and milk products around the globe