The Advertising Practitioners’ Council of Nigeria (APCON) has recently inaugurated three committees in a not too elaborate ceremony held at the Sheraton Hotels and Suites, Ikeja. The committees inaugurated are The Advertising Standards Panel (ASP), The Advertising Code Review Committee and The Advertising Industry Standard of Practice (AISoP) Committee.
While inaugurating the committees, the Registrar/Chief Executive of APCON, Dr. Olalekan Fadolapo, charged the committees to develop appropriate strategies as well as deploy “out of the box” ideas/frameworks that will ensure that the council fundamentally improves its regulatory mandates and service delivery.
“I am convinced that the teams we have selected here today will approach this assignment with all sense of responsibility and commitment, and serve as enablers for the achievement of the council’s success. I therefore charge all heads of the committees to ensure that they leave no stone unturned in carrying out their respective assignments.”
The APCON boss explained that in executing the assignment, the committees were expected to deliver well on their various tasks and within scheduled time as, according to him, time was of the essence.
He emphasized that the tasks before the committees include identifying peculiar sectoral challenges, suggest immediate and long-term implementation policies, recommend action plans that will galvanize the industry, improve service delivery and benefit stakeholders.
The Code Review Committee and AISoP were expected to conclude their tasks within three months. He called on the entire industry to put all hands on the deck and work together to make the advertising industry an enviable entity.
Still on strategizing and realigning its operations, the council announced Mrs. Omowunmi Owodunni as the new Chairperson, Advertising Standards Panel (ASP), the statutory panel charged with the duty of ensuring that advertisements conform to the prevailing laws of the Federation as well as the code of advertising ethics known to the advertising profession.