The art of storytelling is a classic art any day, anytime. More often than not, it amplifies a narrative that is better told than concealed. Interestingly, when the art is again exploited as a metaphor, it further drives home the message to a level it gets a utopian feel. 

That exactly is what Nigeria’s foremost telecommunication giant, Airtel, is doing with its current Television Commercial (TVC) tagged Rainmaker, which was recently launched and has been running on the screens for more than two weeks.

With casts that included veteran actor, Jide Kosoko as king and Jude Chukwuka as the rainmaker, the TVC made a vivid allusion to the aged long practice of halting rain in contemporary West Africa to allow for an uninterrupted celebration in the open and how the art has now become unreliable in modern times.

The import of the TVC is not lost on the audience as it reinforces the undeniable fact that no man can stop or prevent the natural acts of God, which include rainfall.

The TVC gets an A rating for the plot and setting that explores the richness of our culture and tradition as the three major tribes Igbo, Yoruba and Hausa were duly represented in the story telling. On the strength of all these, the rainmaker deservedly gets The Industry’s Campaign of the Month for the month of May.

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