The marketing and marketing communications industry practitioners have swamped on the newly appointed chief marketing officer of MTN Nigeria, Adia Sowho’s LinkedIn handle to wish her well on new assignment.

Sowho was appointed on September 1, 2021 to a very tasking responsibility of piloting the marketing communication unit of the biggest telecommunication company in Nigeria.

 Celebrating her Day 1 as CMO, Sowho wrote “Day 1 as CMO done! If today is any indication, it going to be quite the ride. And I feel ready!’

Responding to the numerous cheers from well-wishers, the new CMO said “Thanks for all the love and well wishes.”

The post that already attracted 9,341 likes and 968 comments had Dotun Adekanmbi, Author, Media Trainer, PR Strategist said “Way to go…UP, always”

Ikeddy ISIGUZO, Journalist, Media Producer, Media Trainer, said Congratulations. David Okeme, Executive Director at SystemSpecs/C-Level Business Leader; Marketing/Commercial Strategy, Business Transformation simply stated “Congrats Adia”

On the other hand, Onyinye Nwachukwu, Manager, Business and Commercial Clients Marketing at Stanbic IBTC celebrating Sowho’s appointment wished her “Congratulations Adia.” Meanwhile, Ikechi Odigbo, former Association of Advertising Agencies of Nigeria President said, “Yellow to you and all the best with role as the CMO of MTN Nigeria.”

Dr. Ayo Adeyemi, HR & Marketing Strategist cheered her on with a “Congratulations”

Sowho, former CEO, Tech Venture Builder and Operator and Board Director  is an experienced global executive who synthesizes her background in engineering, consulting, and product development to build and operate leading category-defining businesses. With deep expertise spanning technology, telecommunications, and finance, she has successfully designed, built, and scaled tech-driven platform companies in emerging markets valued at over USD $100+ million.

She is interim CEO at Thrive Agric, one of Nigeria’s largest agri-tech startups. Prior to her current role, she was the VP of Growth and Managing Director, Nigeria for Migo, a machine learning-powered instant credit platform.

At Migo, she grew the company’s user base to one million users and led its expansion to Brazil. Prior to that, she was the Director of Digital Business at 9mobile (formerly Etisalat Nigeria) where she partnered with startups to deliver mobile content, advertising, financial, and API services to the company’s 23 million users.

She also supports Africa’s tech ecosystems as a startup mentor and speaker, working with various Africa-focused VC firms to better prepare their portfolios for scale.

Sowho had served on the board of Hover and Sankore Investments. She holds an MBA from the Kellogg School of Management at Northwestern University and a bachelor’s degree in electrical engineering from the University of Sheffield.

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