Reckitt Benckiser, a foremost fast moving consumer goods firm, has reenergized its marketing ranks by elevating Cassandra Uzo-Ogbugh from her previous portfolio as brand manager, Dettol to the position of external communications and partnerships lead Sub-Saharan Africa. She will also be responsible for Mortein brand in West Africa as senior brand manager. Having cut her teeth in the marketing communications industry at the Ehi Braimoh’s Neo Media & Marketing for 12 years, she has been providing hands-on leadership to achieve brand loyalty and public awareness, and develop sustainable initiatives to drive growth and market share. She has routinely been recognized for delivering insightful analysis, inspirational leadership and demonstrating strong personal character.
She joined Reckitt Benckiser in 2016 as assistant brand manager, Dettol, and has since grown through the ranks. Over the years, she has established herself as one of the articulate, detail- orientated, and capable public relations professionals. Having put in years in marketing, product development, strategic planning, market research, communications, public relations, sustainability, digital marketing and community development, she has grown to be one of the most influential young professionals in the industry.