An emerging boutique agency for international brands, Leo Burnett Lagos, has been appointed as the creative communications partner for one of the world’s largest quick-service restaurants (QSR), Burger King Nigeria, a franchisee of Allied Food & Confectionery Services Limited. This is in addition to glamorously clinching the much envied ethically-focused American financial technology and service company, Wahed Invest, barely weeks after recording its first big win in the third quarter of 2021. These notable wins came after a competitive pitch that saw the HumanKind™ focused creative agency come out top ahead of other leading agencies in Nigeria.
To this end, Leo Burnett will now spearhead creative and integrated communication services for both global brands in Nigeria. Tunde Shobanjo, Chief Operating Officer, Leo Burnett Lagos, said, “At Leo Burnett, we always look forward to working with brands, which use their experiences to fuel progress. The knowledge that a large percentage of these brands have certain standards for creative thinking and execution also helps us tailor creative ideas that build unique experiences for their audiences. With our Publicis Groupe global network, these recent wins help us to demonstrate and leverage our ‘Power of One’ capabilities, and gives us the platform to build a seamless narrative for brands who want to win big in Nigeria.”
As the Nigerian affiliate of Leo Burnett Worldwide Inc., a notable global advertising and communications agency with offices in 85 countries, and a part of Publicis Groupe and Insight Redefini group in Nigeria, Leo Burnett Lagos has access to a global network of best practices and expertise to glean and tailor unique experiences for the clients, audience and country at large. Speaking on the importance of the outcome with Leo Burnett Lagos, Marketing Coordinator, Burger King Nigeria, Ibukun Aiyemo, said “Our goal is to leverage Burger King’s global essence to launch the brand here and give Nigerians something they’ve been craving for so long by replicating the same real burger experience here. We were looking for a partner who would help us realize this ambition. We found out that our vision aligned perfectly with Leo Burnett’s strategic and creative approach and are looking forward to working together.”
Further findings also reveals that the first SEC – regulated ethical online investment giant, Wahed, is convinced that Leo Burnett is aptly suited in integrating the company into the Nigerian market by leveraging on its years of experience, and vast knowledge, creativity, and above all, its ability to transform human behavior with creativity.