Lagos State Signage and Advertisement Agency (LASAA), today, announced the hosting of the 2021 Out-of-Home Advertising Conference and Exhibition slated to hold Thursday 23rd and Friday 24th September, 2021 at the Eko Hotel and Suites on Victoria Island in Lagos.
Managing Director, Lagos State Signage and Advertisement Agency (LASAA), Prince Adedamola Docemo, who made the announcement at a press conference held at the agency’s office in Alausa disclosed that the event themed: “Roadmap for the Growth of Signage and Out-of-Home Advertisement Post Covid-19 in Lagos,” seeks to find solutions to some of the issues affecting the industry with a view to bringing them under the searchlight and to ensure the continued growth of the sub-sector.
In his words, “We have decided to host the out-of- home advertising stakeholders conference and exhibition. This event is bringing together all key players in the signage and out -of-home advertising industry under one roof for two days to discuss issues affecting the future of outdoor advertising in the state and the country in general”.
He said, “This conference opens the opportunity for all advertising stakeholders to come together in search of a new future for outdoor advertising in line with Lagos’ Smart City plans and the THEMES Agenda of Governor Babajide Sanwo-Olu of Lagos State who is expected to be the special guest at the event”.
The LASAA boss further disclosed that a special keynote address will be delivered on the 24th of September, 2021 by the Deputy Governor of Lagos State, Dr. Obafemi Hamzat on “The Imperatives of Data Analytics and Automation for the Development of a Smart City Lagos”.
The LASAA 2021 Out-of-Home Advertising Conference and Exhibition is expected to have 500 participants.