Sanwo-Olu commends OOH industry awareness campaign for Lagos projects. 

Lagos State governor, Babajide Sanwoolu have expressed commendations to operators in3 Out-of-Home media  advertising sector for their corporate social responsibility(CSR) initiative which aims at arousing public awareness to the infrastructural development strides of the Lagos state government.

As part of an ongoing OOH industry CSR initiative, at least, no fewer than seven leading Out-of-Home media advertising firms have offered their top LED media platforms at strategic locations in the metropolis to project finished infrastructure works of the Sanwo-Olu led Lagos administration.

The companies include, as at the last count – Elevate Media, New Crystal, Plural Media, Invent Media, Nimbus Media and Just Brand it.

Commending the initiative, the governor, who spoke through the Commissioner for Information in the State, Gbenga  Omotosho expressed appreciation for the voluntary support by the leading OOH operators, noting that the gesture  is an indication that the administration is well connected to its citizens.

“We appreciate this laudable gesture, and Mr Governor is particularly excited that these companies are creating the right awareness for our programmes and activities,”Omotoso said, adding, that the governor had since assumption of office been creating a conducive work environment for corporate players and Lagosians to pursue their dreams.

According to the Commissioner, since Governor Sanwo-Olu assumed leadership mantle, he has completed almost all the projects started by previous administrations- in line with his campaign promise that no project will be abandoned.

The outdoor advertising giants are streaming video clips of the projects live on their LED screens at strategic locations of the projects within the metropolis. This is with a view to creating mass awareness for the efforts of the state government.

This strategic support comes in the form of amplifying the giant strides of Governor Sanwo-Olu via the state-of-the-art LED boards owned by these top OOH companies across designated locations in the state. The outdoor agencies involved are doing this probono as a corporate social responsibility.

The purpose of the corporate social responsibility initiative by players in Nigeria’s OOH sub-sector of the marketing communications industry is to bring to the fore, Mr. Sanwo-Olu’s quality leadership style in providing strategic direction for the growth of the state, which is aspiring to be a smart city.

A recent World Bank report has it that, some 55% of the world’s population, 4.2 billion, lives in cities, and by 2050, with the urban population more than doubling its current size, nearly 7 of 10 people in the world will live in cities.

Apart from creating an enabling environment for businesses and technical support that encourages the private sector to play its envisaged role, Mr. Sanwo-Olu has left no stone unturned in helping corporate players direct their energies and contribute to the improvement of the quality of life of Lagosians.

His administration’s strategic infrastructural development is designed to provide support in a coordinated and integrated manner so as to encourage new investments, create jobs, as well as improve social services.

Housing projects have been opened in Badagry, Ibeshe, Igbogbo, Igando, Sangotedo , Surulere and others.

Lagos is a mega city estimated to be the third largest city in the world after Tokyo and Mumbai by 2025.

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