Nigeria’s indigenous telecoms brand, Globacom, similarly, unveiled in course of the year, The Glo Battle of the Year (BOTY) dance competition. Through deploying this marketing campaign platform, the brand aimed to unleashing the unlimited potential of Nigerian dancers who had emerged as regional champions. Several dance and showbiz icons from across the world were also brought on board the project, including; Kaffy, Paco Lee, Pinky Debbie, Izzy Odigie, Big Flo, Maxbuck, Dunamis, Frank Okwara, JC Jedor, POXY (Cameroon), Gidnasty (USA), and Menno ( Netherlands). All the thrills, frills and joy of the nation’s finest and most energetic dancers on the BOTY competition were put together in a 13 – series television show to be aired early this year. The dance fiesta was a further demonstration of Globacom’s commitment to giving more value to its subscribers, promoting the Nigerian entertainment industry and youth talent development across the country.
