Marketing wise, 2021 was a far better year than 2020 and the reasons are not farfetched. The Nigerian integrated marketing communication industry suffered a setback at the outbreak of COVID-19 in early 2020 in Nigeria.

All marketing campaigns were abruptly postponed following government orders for a lockdown. From March 31st, 2020 to September, 2020 when the federal government first relaxed the lockdown, the industry suffered a great deal.

While creative advertising, experiential marketing, media were never considered for any brief, public relations somehow had worked albeit skeletal.

But in 2021, the fortunes of the imc practitioners seem to have turned the corner. In the review, seven key sectoral players have been selected for doing a great job in the year under review. These agencies are Oracle Experience- experiential marketing, X3M Ideas- creative advertising, DKK- creative advertising, mediaReach OMD-media buying, Modion Communication- public relations, Chain Reactions-public relations and Integrated Indigo-public relations.

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