Intercontinental Distillers Limited has rewarded its distributors with cash and other gifts, as part of efforts to foster good working relationship with the distributors.
The company said in a statement that the reward took place in Abeokuta, Ogun, during its annual distributor’s award.
The Head of Sales IDL, Hope Gbagi, said that despite 2021 being filled with many challenges, many of the distributors improved on their performances.
He said the company would continue to nurture and develop the relationship, adding that the award ceremony and its content had made the company to continue to be the toast among its peers in the wine and spirit industry.
The Managing Director, Patrick Anegbe, in the statement explained that IDL would not shy away from the economic challenges the distributors were facing in order to build a lasting partnership.
According to the Head of Marketing IDL, Mobolaji Alalade, the relaunched product would change the dynamics in the wines and spirits business in Nigeria.
He explained that Eagle Aromatic Schnapps now comes in a trendy, glamorous, artfully shaped new bottle and the cap showed elegance.