Nigeria’s leading brewery, Nigerian Breweries Plc, at the weekend, announced the addition of Zagg, a new drink to its non-alcoholic basket.
The new addition is a malt-infused energy drink created for consumers with active lifestyle.
Speaking at the launch, the Company secretary/Legal director, Nigerian Breweries Plc, Uaboi Agbebaku, said the company before bringing out a product, does extensive research and listens to yearnings of its consumers, adding that the Zagg drink has come to fill the space in the energy drink market.
Agbebaku said, “This is one of our signatures and at NB Plc, we continue to create opportunities and inspire a better world. We also want to expand and so we keep listening to consumers’ wants and so our portfolio keeps increasing”.
Also speaking, the brand’s representative and Portfolio Manager, Non-Alcoholic brands, Nigerian Breweries Plc, Elohor Olumide-Awe, said Zagg was brewed to help the average Nigerian keep up with the demands of everyday life.
“Regardless of our professions, fields and interests, we all engage in high-energy activities, whether mental or physical. Zagg was created to ensure that we can all keep our energy levels up as we tackle activities and challenges redolent of adulthood.
Beyond being an energy booster, Zagg is also a challenge; a dare to be extraordinary and dynamic. It is quite rare to come across a malt-infused energy drink. We chose to make Zagg a fusion of ingredients that are normally brewed separately to show our consumers that they do not have to be one thing. They can be jacks of different trades and be masters of them all”, Olumide-Awe said.
According to her, “Zagg will be available for purchase from Saturday, 5th November 2022 to consumers who are looking to fuel their energy “Be sure to look out for the iconic thunderbolt in all the supermarkets and stores near you. We are ensuring widespread distribution of Zagg across the nation to make sure that nobody, no Nigerian is left out of the Zagg experience.”