President, Association of Advertising Agencies of Nigeria & CEO/CCO X3M Ideas, Steve Babaeko has been honoured as an outstanding leader and new member of the Forbes Business Council.

This acceptance follows thorough vetting of the laudable impacts, roles, and contributions of the advertising President to the excellence of the business and marketing communications environment in Africa. The Forbes Business Council is an invitation-only organisation for successful entrepreneurs and business leaders.
Forbes Business Council is the foremost growth and networking organization for successful business owners and leaders worldwide.

In the course of his career, Steve Babaeko has placed the Nigerian ad market on the global scope being the first Nigerian to sit on a panel at Cannes Lions Festival of Creativity in France. He was also recognized by Forbes Africa as one of the two leading marketing communications voices in Africa. For more than two decades, Steve Babaeko has continued to create some of the most iconic marketing works in Africa. He has also worked extensively with top agencies including 141 Worldwide, Mc&A Saatchi & Saatchi, and Prima Garnet Ogilvy.

His Advertising group, X3M Ideas Group, which he founded in 2012 and present in different countries pan-Africa, has now become the yardstick for a new generation of Nigerian and African creative entrepreneurs.

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