The International Advertising Association, IAA has announced Steve Babaeko, President of the Association of Advertising Agencies of Nigeria, AAAN and Chief Executive Officer of X3M Ideas as the President of the Nigerian Chapter of the global body.

The global advertising association made this announcement while congratulating the AAAN helmsman on its LinkedIn page today.

Steve Babaeko is one of the highly respected creative minds in the advertising industry in Nigeria. With more than two decades of experience in the business of brand management and communication, he has distinguished himself in the annals of Nigerian marketing and brand communications.

He has placed the Nigerian ad market on the global scope being the first Nigerian to sit on a panel at Cannes Lions Festival of Creativity in France. He was also recognized by Forbes Africa as one of the two leading marketing communications voices in Africa. For more than two decades, Steve Babaeko has continued to create some of the most iconic marketing works in Africa. He has also worked extensively with top agencies including 141 Worldwide, Mc&A Saatchi & Saatchi, and Prima Garnet Ogilvy.

He has been involved in the creation and development of some of the most outstanding works in Africa and beyond, such as the “Proudly Nigerian” campaign for British American Tobacco, the “Now You’re Talking” campaign for Etisalat, “You Need A New Bank” campaign for Diamond Bank and many others.

The IAA is a global association with a tripartite membership which comprises sectoral professionals- advertisers, media practitioners and agencies. Established in 1938 in New York, U.S.A , it has presence in over 70 countries across the world.


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