In order to continue to deepen the knowledge base of the marketers in Nigeria, the Advertisers Association of Nigeria (ADVAN), an umbrella body for all advertisers in the country, has concluded plans to hold the 2023 masterclass.
The ADVAN Marketing Master Class 2023 is scheduled to be held on the 19th of April 2023 in Lagos with the theme: The Fundamentals of Marketing and Media.
The chief executive officer of ADVAN, Mrs. Ediri Ose-Ediale said that “The Master class is an exclusive learning opportunity for marketing professionals.”
The speaker line-up includes consummate professionals, actively engaged in high value marketing initiatives, she added.
The program will seek to provide real time insights in the Marketing and Media environment for today. Some specifics topics include: Understanding the digital media ecosystem, Media monitoring and measuring effectiveness offline and online to purchase – ROAS, mind share, behavioral change to switching, fundamentals of Marketing – Business processes, marketing comms and what the positioning of a brand manager should be and Marketing and Finance.
Since Osamede Uwubanmwen took over as ADVAN President the Association has continued on the path of knowledge sharing and bridging with several programmes geared towards ensuring that younger professional are kept updated with new trends and happenings globally.