These, certainly are not the best of times for FrieslandCampina WAMCO Nigeria PLC, makers of Peak Milk as the Christian Association of Nigeria (CAN) has condemned the company over an offensive Easter advert.
The said advert has however sparked outrage among Christians in the country.
It is interesting to know that in the controversial advert, the company used the crucifixion of Jesus Christ as a metaphor to promote their product on Good Friday.
CAN has described the move by the company as “totally unacceptable” to the Christian population.
Meanwhile, CAN’s General Secretary, Barrister Joseph Daramola, has warned the company to retract the advert and tender an apology to Christians or face legal action.
He said; “We find this advert to be insensitive, offensive, and totally unacceptable. Good Friday is a solemn day for Christians all over the world, a day we commemorate the death of our Lord and Saviour Jesus Christ, who was crucified on the cross for our sins. It is not a day to be used for crass commercial purposes.”
“FrieslandCampina WAMCO Nigeria PLC’s action is disrespectful to the Christian faith and an affront to millions of Christians in Nigeria and beyond.”
“We are deeply disappointed that a company of such repute would stoop so low to exploit the religious sentiments of its customers for profit.”