Juicello, a leading health and wellness organization, has announced the fourth edition of its highly successful Stay Healthy Campaign. This year’s campaign, in collaboration with Nigeria’s Federal Ministry of Health, i-fitness, National Association for Food Administration and Control (NAFDAC), and Paroche Foundation, aims to promote a lifestyle of conscious healthy living for all Nigerians.
The Stay Healthy Campaign 4.0 will feature an exciting two-hour workout session, bringing together health enthusiasts from all walks of life, on May 20, 2023, at the prestigious Eko Atlantic City in Victoria Island, Lagos. This event will provide an excellent opportunity for participants to engage in physical activity and learn about the numerous benefits it offers, such as improved brain health, weight management, disease prevention, and enhanced daily functionality.
Distinguished guests, including the Minister of Health, Dr. Osagie Ohanire, and the Director General of NAFDAC, Professor Mojisola Christianah Adeyeye, will be present to support and encourage attendees in their pursuit of a healthier lifestyle.
The Stay Healthy Campaign 4.0 is open to everyone, and interested participants can register for free. By partnering with the Federal Ministry of Health and NAFDAC, Juicello aims to expand the campaign’s reach and make it a national health event. As part of this initiative, Juicello plans to organize four events each year, strategically located in different geopolitical zones across the country.
To enhance the campaign’s effectiveness, Juicello has joined forces with two esteemed private organizations, Paroche Foundation and i-fitness, to gather and analyze relevant data before, during, and after the events. This valuable data allows Juicello to measure the campaign’s impact and success through feedback and quantify the number of individuals positively influenced by the project.
Furthermore, the Stay Healthy Campaign has established a strong online presence on Instagram, Facebook, and Twitter. Recognizing the prevalence of smartphones in today’s society, Juicello leverages these platforms to raise awareness and directly engage with its target audience, particularly young minds aged 12 to 40.
According to Andre Bassey, Convener of the Stay Healthy Campaign, the company’s mission is to bring together individuals from all walks of life and educate them on the importance of living a healthy lifestyle.
“By partnering with health stakeholders, we aim to provide valuable advice, on-ground medical consultations, and encourage organizations to prioritize the well-being of their employees. Our sustainability plan also rely on the active involvement of partners such as i-fitness, the largest contemporary health organization in Nigeria, to ensure the continuity and follow-up support for participants,” he said.
Additionally, government organizations like NAFDAC actively contribute to the campaign by promoting critical aspects of health, particularly during emergencies in society. Juicello envisions a national platform where millions of Nigerians are positively impacted each year, positioning the Stay Healthy Campaign as a trusted ally for the government and the people in their pursuit of a healthier nation.