Prepare for an explosion of excitement as Nigerian Breweries sets the stage ablaze this September and October with “The Big Weekend Experience” – an extraordinary fusion of beer and music that guarantees an exhilarating spectacle! From September 17th to October 22nd, beer and music lovers from across Nigeria are cordially invited to celebrate life, good music, great company, and the finest brews.
Goldberg and Life Beer will lead the charge, ensuring this event is an experience like no other. But that’s not all; the entire portfolio of top-notch brands like 33 Export, Star, Desperados, Heineken, Zagg, Legend, the newest brand in the teeming portfolio, Goldberg Black and many more, will also be making appearances at the activations, offering a wide array of options to satisfy every consumer.
Under the vibrant Nigerian night sky, some of the nation’s most electrifying music artists, including Skales, Orezi, and May D, will take the stage, promising an energy level that will set hearts racing and rhythms that will be impossible to resist.
Mfon Bassey, National Trade Marketing Manager at Nigerian Breweries Plc, highlighted our unwavering commitment to quality brands and creating thrilling consumer experiences. He declared, “Nigerian Breweries has been synonymous with quality brands and experiences for decades. We’ve pioneered events like Star Trek, Gulder Ultimate Search, Maltina Dance All, and many others that show our dedication to setting the standard. This time, we’re bringing our finest brews to ‘The Big Weekend Experience,’ ensuring that no one is left out.”
Skales, one of the performing artists at the event, shared his personal connection during the press conference. He fondly recalled growing up with his grandmother and mother running a warehouse housing brands from the Nigerian Breweries portfolio. He expressed his joy at being part of the artist lineup for “The Big Weekend Experience.”
According to Ita Bassey, Portfolio Manager, Mainstream Brands, Nigerian Breweries Plc., “The Big Weekend Experience is packed with non-stop entertainment, games, and surprises. It’s more than a party; it’s about creating memorable experiences for our customers. The Big Weekend is our way of thanking our loyal customers for their unwavering support over the years.”
“The Big Weekend Experience” promises music, laughter, and the perfect brews to lift consumers’ spirits nationwide. To stay updated on the dates and outlets closest to you, follow The Big Weekend on social media at @bigweekendexp. This is the event that’s about to take Nigeria by storm, and you won’t want to miss a beat!


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