Red Media Africa is pleased to announce that Brukeme Dickson, the company’s Business Lead, has been selected as a member of the Culture Jury for the 2024 Pitcher Awards, a cornerstone event celebrating African marketing and creative excellence.

Brukeme Dickson, a luminary in the industry, brings a decade of experience crafting award-winning storytelling campaigns for multinational and national organisations. As the Business Lead at Red Media Africa, her campaigns have consistently garnered recognition at prestigious awards such as the SABRE Awards, Pitcher Awards, and Nigeria Marketing Awards. Her exceptional qualifications make her an ideal fit for the jury tasked with recognising outstanding creative work that drives cultural resonance.

Expressing her delight at the appointment, Brukeme Dickson, Business Lead, Red Media Africa, remarked, “I am honoured to be part of the team celebrating and rewarding the best creative minds in marketing and communication. The Pitcher Awards play a vital role in setting the bar for excellence in our industry, and I’m excited to contribute to the selection process.”

Other members of the Culture Jury are Funke Adekola, Chief Operating Officer, Dentsu Creative, Lagos, Nigeria; David Ofosuhene, Regional Strategy Director, MediaReach OMD, Ghana; Jabulani Sigege, Group Executive Creative Director, Machine, South Africa; Nthabiseng Lekoaletsoe, Business Director, Ogilvy Social Lab Africa and Lerato Songelwa, Managing Director, Hill+Knowlton Strategies, South Africa.

The Culture Jury will reward PR initiatives and campaign ideas that spark or transform pop culture, consumer behaviour or internal corporate and value chains. The six subcategories for this jury include; Use of Cultural Insights, Media Relations & Brand Storytelling, Internal Culture & Employee Engagement, Excellence in PR, Public Affairs and Lobbying, Use of Influencers & Brand Ambassadors, and Corporate Image and Reputation Management.

Now in its seventh year, the annual Pitcher Awards stands as a testament to groundbreaking creative work across various media, including film, print, digital, public relations, and entertainment. This year’s award ceremony, a beacon of African marketing and creative excellence, will take place from May 16 – 18, 2024.

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