Dentsu this morning unveiled a reboot of its global brand drawing on its 120-year heritage, but leveraging its modern day creative, media, data and technology strength.

Utilizing the new tagline, “innovating to Impact,” Dentsu described the new branding as part of a “mid- to long-term strategy” positioning the Tokyo-based holding company and its various agency brands as “an integrated growth and transformation partner” for the world’s biggest brands.

The new branding initiative will be the focus of Dentsu’s presence during the Lions Festival next month in Cannes, France, but you can check out the sizzle reel above.

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