by Kikelomo Oyenuga
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Dentsu Africa 2024 Summit holds in Lagos

…As MediaFuse-Dentsu Celebrates 10th Anniversary

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dentsu, one of the world’s leading integrated marketing communication networks, is holding its Africa regional conference in Nigeria.

The Dentsu Africa conference commences on Monday, February 26, 2024, in Lagos and will end on Thursday, February 29, 2024, the Group Chief Executive Officer of MediaFuseDentsu Nigeria, Emeka Okeke, said.

He noted that the Summit coincides with the 10th anniversary of MediaFuse-Dentsu Nigeria.

According to him, the summit with the theme, NOW, has industry leaders, visionaries, and changemakers from across the network exploring how to navigate the ever-evolving marketing communications landscape and unlock future opportunities in the continent.

“The event will feature keynote addresses, panel discussions, and networking opportunities designed to equip participants with the insights and strategies needed to thrive in a dynamic and challenging environment.

“The summit will be attended by leading integrated marketing communications experts from Europe, the Middle East and Africa, including representatives from global media channels like Google, TikTok, and Meta among others. The Director General of the Advertising Regulatory Council Of Nigeria (ARCON), Dr Lekan Fadolapo, will present a paper on Nigeria’s marketing communications landscape and the regulatory environment,” he added.

He noted that, during the summit, experts would delve into critical industry topics, including the evolving consumer journey, the rise of automation, the power of creativity, and the future of media measurement.

Emeka expressed MediaFuse-Dentsu Nigeria’s readiness to host the summit, saying that deliberations would benefit Nigeria’s marketing communications industry.

“Hosting this Summit at a time when we are celebrating our 10th anniversary in the marketing communications industry is highly worthy. Apart from the Summit, we have also lined up other activities to celebrate our 10 years of making modest contributions in the industry and market at large,” he added.

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