The Association of Advertising Agencies of Nigeria, AAAN, on Tuesday kick-started its golden jubilee celebration with the unveiling of the anniversary logo. The unveiling...
⦁ Nearly 40% of CEOs don’t believe their organisations will be economically viable in 10 years if they do not transform⦁ Inflation (40%), macroeconomic...
AT3 Resources, Lagos-based communication and events consultancy on Friday 20th, January concluded its week-long digital marketing training for Small and Medium Scale Enterprises (SMEs)...
ADvendio has rolled its ad management add-on modules into a single platform called ADvendio ONE to provide a single end-to-end advertising tool.
The platform delivers...
L’Oréal has brought inclusivity to makeup in 2023, with the introduction of the world’s first handheld lipstick applicator designed for people with limited hand...
Email/SMS grew by 5.7% last year, falling far behind CTV (+46.5%), digital video (+17.5%), search (+16.1%) and digital-out-of-home (+15) in growth, according to Outlook...
An initial analysis of Netflix’s new ad-supported Basics with Ads plan shows it having driven the streaming service’s highest daily subscription sign-up rate in...
While YouTube remains the most-watched video platform among U.S. kids, TikTok is rapidly gaining both viewership and purchase influence, according to the latest study...
