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Saturday, January 28, 2023
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CATEGORY

Advertising

AAAN flags-off 50th anniversary celebration with logo unveiling

The Association of Advertising Agencies of Nigeria, AAAN, on Tuesday kick-started its golden jubilee celebration with the unveiling of the anniversary logo. The unveiling...

Global CEOs predict growth decline in PwC survey

⦁ Nearly 40% of CEOs don’t believe their organisations will be economically viable in 10 years if they do not transform⦁ Inflation (40%), macroeconomic...

Shobanjo, Ahmad, Awosika, Babaeko, others stimulate conversation at AT3 Resources’ One-Week digital marketing bootcamp for SMEs

AT3 Resources, Lagos-based communication and events consultancy on Friday 20th, January concluded its week-long digital marketing training for Small and Medium Scale Enterprises (SMEs)...

ADvendio combines advertising management functions into one tool

ADvendio has rolled its ad management add-on modules into a single platform called ADvendio ONE to provide a single end-to-end advertising tool. The platform delivers...

L’Oreal brings inclusivity to makeup

L’Oréal has brought inclusivity to makeup in 2023, with the introduction of the world’s first handheld lipstick applicator designed for people with limited hand...

Africa needs to do campaigns like Lesso Lessons again and again

In 2022, Ogilvy Africa's Lesso Lessons campaign won a Cannes Gold Lion, four metals at the Loeries including Grand Prix and a gold, and...

Email, SMS drive growth for Tepid in 2022, study finds

Email/SMS grew by 5.7% last year, falling far behind CTV (+46.5%), digital video (+17.5%), search (+16.1%) and digital-out-of-home (+15) in growth, according to Outlook...

Netflix’s Ad tier drives high U.S. sign-up rate, driven by returning subscribers

An initial analysis of Netflix’s new ad-supported Basics with Ads plan shows it having driven the streaming service’s highest daily subscription sign-up rate in...

TV viewers want Ads to be ‘Entertaining’ – and deliver ‘Value’, study finds

While TV viewers still don’t want to see many TV ads in the shows they watch, it's more important for them to see higher...

TikTok Ads increasingly driving kids’ product requests, purchases

While YouTube remains the most-watched video platform among U.S. kids, TikTok is rapidly gaining both viewership and purchase influence, according to the latest study...

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