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LinkedIn launches media planning API for agency partners

Business and employment-focused social-media network LinkedIn has launched a Media Planning API, introducing the ability for agency partners to glean data directly from LinkedIn's...

Amazon sued over Ads in Prime Video

An Amazon Prime subscriber is suing the company over its recent decision to insert ads in videos, unless consumers pay an additional $2.99 a...

R3: Publicis Groupe is No. 1 in new business for 2023

Publicis Groupe was ranked number one in R3 Worldwide’s tabulation of global new business gains for full-year 2023. The Groupe had net new business revenue...

Havas buys agency Ledger Bennett, restructures UK B2B Ops

Havas has acquired UK-based B2B marketing agency Ledger Bennett, which has offices in Chicago and San Francisco and also operates in Europe, the Middle...

Omnicom growth in 2023 reached 4.1%

Omnicom Group ended the year on a high note with organic revenue growth of 4.4%, which company CEO John Wren said exceeded expectations. Revenue for...

SuperBowl2024: Michael Cera, Beyoncé, Usher, more star in N9.8bn ads

Music icon Usher headlined this years Super Bowl show with ads costing around $7m. The Super Bowl is one of the most-watched sporting events...

WPP acquires stake in German digital-first agency OH-SO Digital

WPP has announced its acquisition of a minority stake through a capital investment in OH-SO Digital, a new digital-first agency launching on 1 March.The...

Pitcher Festival partners with Godmother Romania for FCLA 2024 creative cultural exchange programme

Pitcher Festival of Creativity has announced the collaboration with Godmother, Romania to organize a creative cultural exchange programme with the youths of Romania and...

Fashion and textiles loses lustre, while groceries grow steadily

South Africa’s retail figures for November, including the Black Friday period were released recently by StatsSA. These insights may be a sneak preview into...

Steve Babaeko, Megan Nethercote selected for 2024 AME Awards grand jury

Two African creatives have earned coveted spots on the distinguished Grand Jury for the 2024 AME Awards. Steve Babaeko, the CEO and CCO of...

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