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CATEGORY

Outdoor Industry

PHD Media set to launch cutting-edge proprietary media tool, Ocular, 7th Nov

PHD Media, a part of Omnicom Media Group, a global leader in marketing Communications, has set the stage for the unveiling of its ground-breaking...

Keep On Truckin’: AllOver Media acquires Boxi to enlarge OOH reach

Out-of-home media company, AllOver Media has acquired Boxi, a truck media company. Financial terms were not disclosed. The purchase allows AllOver’s truck ad division to...

Smart cities will boost outdoor advertising industry – Adegoke

The Chief Executive Officer, Nimbus Media Ltd, Wale Adegoke, has said smart city adoption will boost the growth of the nation’s outdoor advertising industry. In...

Troyka Holdings becomes ‘Branded Equity firm of the year’

Nigeria’s leading branded equity and holding company, Troyka Holdings, has been named ‘Branded Equity Firm of the Year’ by MEA Markets Magazine (powered by...

SBI Media launches 142.4-metre OOH wall drape

In a bid to maintain its position as one of the leading media planning and buying agencies in Nigeria and Africa, SBI Media has...

Firm earmarks N20m incentives for startups, SMEs

A leading Nigerian out-of-home advertising service provider, Nimbus Media Ltd., has announced a N20 million Marketing Support Programme for 10 start-ups and Small Medium...

FG strengthening APCON to attract investments to industry – Minister

The Minister of Information and Culture, Alhaji Lai Mohammed, said the government has given approval for the implementation of reform initiatives of the Advertising...

Outdoor advertising body, brand marketing journalists collaborate for improved IMC industry

In pursuance of an improved Integrated Marketing Communications sector where every stakeholder will be proud of their outcomes, Brand Journalists Association of Nigeria (BJAN)...

Firms partner to expand strategic communications in Africa Nigerian and Botswana-based advocacy and strategic communications firm, Gatefield, has announced a partnership with Muyi Consulting Group,...

Post-World PR Day: Africa’s Challenge

The growth of Public Relations in Africa can be summed up with three words: money and mileage.  In terms of money, we’re far behind...

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