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Tuesday, March 19, 2024
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CATEGORY

PR

World Consumer Rights Day: PR expert says proper use of AI will strengthen brand/consumer relationship

A Public Relation expert, Edward Israel-Ayide, Founder/Head of Communications and Strategy at Carpe Diem Solutions, a PR Agency, has said that the proper use...

The role of evangelism, education in fostering a healthy PR measurement culture

Philip Odiakose As the pioneer of public relations measurement in Nigeria, with over 15 years of professional experience, I have had the privilege of witnessing...

Edelman’s first revenue decline since 2020 reflects tougher environment for the global PR industry

Edelman's US revenues dropped 9.1% in 2023, dragging global earnings at the world's biggest PR firm down by 3.7% to $1.038bn. Omnicom's 2023 results reported...

Why African Start-up founders should hire PR consultants – Israel Opayemi

For businesses, especially start-ups, to bloom and scale, they need the expertise of a good Public Relations Advisory firm for stronger brand building and...

Dufil Prima appoints Chain Reactions Africa as new PR consultant for Indomie Noodles Nigeria

Following about six months of credentials presentations by some of Nigeria’s leading public relations firms, Dufil Prima Foods Limited, makers of Indomie Instant Noodles,...

NIPR endorses 20 categories for national spokespersons’ awards

The Nigerian Institute of Public Relations (NIPR) has endorsed 20 award categories for the forthcoming National Spokespersons’ Awards (NSAwards). The Vice President of NIPR, Professor...

Shaping the PR landscape in Nigeria: Trends and Insights for 2024

The global public relations (PR) market experienced substantial growth in 2023, reaching approximately 107 billion U.S. dollars, a 6.6 per cent increase from the...

LaPRIGA Awards: Chain Reactions Africa is industry’s best with five deserving recognitions

One of Africa’s leading Public Relations and Integrated Communications Consultancies, Chain Reactions Africa, has once again demonstrated its industry prowess in the public relations...

Ali-Balogun, Akinyemi, Akande, Idahosa, others listed in Portraits of Patriots: 100 leading Nigerian thought leaders, 2023

A leading PR expert in Nigeria, Nkechi Ali-Balogun, has been listed in the 2023 edition of Portraits of Patriots: 100 Leading Nigerian Thought leaders. She...

Lagos NIPR set to celebrate creativity, sustainability at LAPRIGA 2023

The Lagos Chapter of the Nigerian Institute of Public Relations (NIPR) is gearing up for a momentous celebration of creativity, sustainability, and positive impact...

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