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Friday, March 29, 2024
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CATEGORY

Perspective

The growth handshake

In a recent report released by McKinsey in Q4, 2023, the pivotal connection between CEOs and Chief Marketing Officers (CMOs) emerges as a decisive...

Open letter to Tinubu on consumerism and the economy

Your Excellency,I hope this letter finds you well. I am writing in line with the right of the consumer to be part of conversations...

Final Farewell: ACAMB announces burial arrangements for Abdul Imoyo

WIth the permission of Imoyo Family, The Association of Corporate & Marketing Communications Professionals in Banks in Nigeria (ACAMB) is deeply saddened to announce...

X-raying fraud in OOH media buying: Why brands must prioritize media monitoring and compliance

By: Philip Odiakose Introduction: Out-of-Home (OOH) advertising has long been a cornerstone of brand promotion, but with the digital shift, the industry has encountered new challenges, including...

Shaping tomorrow: The convergence of entertainment technology in Nigeria and beyond in 2024

Anthony Ogamba As we embark on the journey into 2024, the future of entertainment technology in Nigeria promises to be nothing short of revolutionary. From...

Sustainable marketing: ESG Integration with marketing

As we usher in the new year, it's no secret that your focus is firmly set on executing the meticulously crafted marketing plans for...

Shaping the PR landscape in Nigeria: Trends and Insights for 2024

The global public relations (PR) market experienced substantial growth in 2023, reaching approximately 107 billion U.S. dollars, a 6.6 per cent increase from the...

Ebuka Obi’s Zion ministry releases end-of-year programme 

The Zion Prayer Movement Outreach (ZPMOM), led by Evangelist Chukwuebuka Anozie Obi, has announced the details for this year’s “Odeshi” programme.  “Odeshi”, which literally means...

Leadership in a globalised and digital world: Influencers everywhere, leaders scanty

Dr. Robert Ekat As the world marked the Global Day of Influence on 22 November, 2023, focusing on global peace, a discourse on leadership is...

Men’s mental health: Reaching out to save lives

By Anthony Okon Williams As we approach International Men's Day on November 19th, the theme this year is "Zero Male Suicide" - aiming to raise...

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