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CATEGORY

Special Focus

Advertising: Those who climbed to the top

The Advertising Industry in Nigeria has, no doubt, come of age having produced in its trail some of the best brains and leading lights...

  INTEGRATED INDIGO: Assemblage of right team for greater goal

No doubt , there are various entities in town that you can saddle to handle your brand's image, events and relationships with the public,...

CHAIN REACTIONS: Strategic business growth influencers

Chain Reactions is one of Nigeria's leading public relations and integrated communications consulting firm. Founded by the year 2010, the firm operates around the...

ORACLE EXPERIENCE: Producing great ideas, building new world for consumers, clients

In 2020, the experiential marketing industry faced a herculean task. Its task was greater in density and consequence than other sectors in the integrated...

Great works by top IMC agencies in 2021

Marketing wise, 2021 was a far better year than 2020 and the reasons are not farfetched. The Nigerian integrated marketing communication industry suffered a...

FirstBank: In the forefront of bridging infrastructural deficit

FBN Holdings Plc, the foremost financial services group in Nigeria, through its subsidiaries, provides a range of financial services in commercial banking, merchant banking,...

Sustainability programs leave indelible marks in the sand of times

The belief that corporations have a responsibility towards society is not new. In fact, business concerns for society can be traced to several centuries...

Multichoice: Driving Africa’s creative industry to battle ‘Single Story’ syndrome

According to an ancient African proverb, “Until the lion tells his side of the story, the tale of the hunt will always glorify the...

Stanbic IBTC: Giving support to health, education, economic empowerment

For the leading banker, Stanbic IBTC, corporate social investment is not merely an appendage to business, but an ingrained corporate philosophy. No doubt, its...

Coca-Cola: Sustainability amidst global health crisis

The devastating effects of Covid-19 pandemic on global institutions have been huge. It forced many governments, corporate organizations and individuals to strategize to catch...

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