Home Campaign FirstBank intensifies Verve card consumer campaign

FirstBank intensifies Verve card consumer campaign

by Emmanuel Ogundele
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Foremost Nigeria’s financial inclusion services provider, FirstBank has intensified upon its ongoing Verve Card consumer campaign promotional which targets at rewarding the bank’s customer base for their continued patronage and usage of Verve Debit Card.

The bank is urging its varying customers to continually take advantage of the eight week promotional which is expected to end on Wednesday, 30th March 2022.

At least, no less than 2,601 customers are expected to win various gift prizes ranging from : N20,000 Cash, N10,000 Cash, N10,000 worth of airtime, power generating sets, refrigerator, cooking gas and the grand prize of a brand-new car. The promo will reward customers on a weekly and monthly basis. In every week of the promo, 200 customers who carry out a minimum of 2 transactions with their Verve debit card stand a chance to win N10,000.00 worth of airtime, cash prizes of between N10,000 and N20,000.

In addition, 100 customers who perform a minimum of 8 transactions within 4 weeks with their Verve debit card will be rewarded with either a Generator set, Refrigerator, Gas Cooker or N50,000 cash prize every four weeks. A Grand prize of a brand-new car will also be won by a lucky customer who performs a minimum of 16 transactions during the campaign period.

Commenting on the promo, the Group Executive, e-Business & Retail Products for FirstBank, Chuma Ezirim said “we are happy with the ongoing verve debit card promo designed to appreciate customers for their continued usage and adoption of the card for various digitally-driven transactions”.

He added, “With the promo being instrumental to reinforcing the value placed by customers on its versatile capabilities, we encourage the continued usage of the verve card as it is a card offering that promotes safe, convenient and rewarding digital banking service to customers,”.

He further explained that the Verve debit card is a Naira-denominated debit card that offers a convenient, fast, and secured payment for goods and services. It is accepted on all channels connected to the Verve International network where the Interswitch/ Verve logo is displayed; ATMs, POS and Web in Nigeria. The Bank’s Verve debit Cards make up a notable percentage of the industry’s base. Hence, this Promo is aimed at appreciating our cardholders while growing the bank’s card adoption and usage.

First Bank of Nigeria Limited (FirstBank) is the premier Bank in West Africa and the leading financial inclusion services provider in Nigeria for 128 years.

With over 750 business locations and over 150,000 Banking Agents spread across 99% of the 774 Local Government Areas in Nigeria, FirstBank provides a comprehensive range of retail and corporate financial services to serve its over 30 million customers. The Bank has an international presence through its subsidiaries, FBNBank (UK) Limited in London and Paris, FBNBank in the Republic of Congo, Ghana, The Gambia, Guinea, Sierra-Leone and Senegal, as well as a Representative Office in Beijing.

The Bank has been handy at promoting digital payment in the country and has issued over 10million cards, the first bank to achieve such a milestone in the country. FirstBank’s cashless transaction drive extends to having more than 10million people on its USSD Quick Banking service through the nationally renowned *894# Banking code and over 4.5 million people on FirstMobile platform.Since its establishment in 1894, FirstBank has consistently built relationships with customers focusing on the fundamentals of good corporate governance, strong liquidity, optimised risk management and leadership. Over the years, the Bank has led the financing of private investment in infrastructure development in the Nigerian economy by playing key roles in the Federal Government’s privatisation and commercialisation schemes. With its global reach, FirstBank provides prospective investors wishing to explore the vast business opportunities that are available in Nigeria, an internationally competitive world-class brand and a credible financial partner.

FirstBank has been named “Most Valuable Bank Brand in Nigeria” six times in a row (2011 – 2016) by the globally renowned “The Banker Magazine” of the Financial Times Group; “Best Retail Bank in Nigeria” for seven consecutive years (2011 – 2017) by the Asian Banker International Excellence in Retail Financial Services Awards and “Best Bank in Nigeria” by Global Finance for 15 years. Our brand purpose is always to put customers, partners and stakeholders at the heart of our business, even as we standardise customer experience and excellence in financial solutions across sub-Saharan Africa, in consonance with our brand vision “To be the partner of the first choice in building your future”. Our brand promise is always to deliver the ultimate “gold standard” of value and excellence. This commitment is anchored on our inherent values of passion, partnership and people, to position You First in every respect.

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