Home CSR/CSI Heirs Life and Heirs Insurance sponsors Tony Elumelu Storytellers Fund

Heirs Life and Heirs Insurance sponsors Tony Elumelu Storytellers Fund

by Goddy Ofose
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 The $30,000 fund is powered by Heirs Insurance and Heirs Life Assurance
 Open to journalists, filmmakers, content producers, visual and performing artists
 Projects must amplify entrepreneurs and entrepreneurship in Africa

30 June Lagos, Nigeria: Africa No Filter, a donor collaborative working to transform
stereotypical narratives of Africa, has launched the Tony Elumelu Storytellers Fund.
Named after African business leader and philanthropist Tony O. Elumelu, the Fund will
award grants to emerging artists and storytellers, whose work shines a light on
entrepreneurs and entrepreneurship in Africa.

The $30,000 fund is sponsored by Heirs Insurance and Heirs Life Assurance, the
insurance subsidiaries of the pan-African investment group, Heirs Holdings.
Tony Elumelu, Chairman of Heirs Holdings and Founder of the Tony Elumelu
Foundation, has led the championing of entrepreneurship in Africa and has empowered
over 15,000 young African entrepreneurs across the continent through a $100 million
commitment made by his Foundation.
The Tony Elumelu Storytellers Fund is a standalone initiative and an extension of his
commitment to catalysing a redefined African success story, powered by Africa’s youth
and their creative ideas. The Fund calls on journalists, filmmakers, content producers,
and visual and performing artists to submit multimedia creative ideas, that tell the

stories of inspiring entrepreneurs and showcase the true and positive spirit of
entrepreneurship in Africa. Applicants must be aged between 18 and 35 years, living on
the continent or in the Diaspora. They must have a platform or portfolio of work that
shines the light on entrepreneurship in Africa.
Speaking on the Fund, Tony Elumelu said: “I have always believed in the potential of
young African entrepreneurs to transform Africa. This initiative aligns with our belief and
extends the work that we do at the Tony Elumelu Foundation. Empowering young
creative entrepreneurs and the creative sector provides a channel for us to project
Africa’s positives globally. We need their voices to tell our often less-told stories of
triumph, resilience, hard work and innovation.”
Moky Makura, Executive Director at Africa No Filter, said: “Our partnership Is significant
because this is the first African funding we have received towards the fight for narrative
change. We are also excited to be partnering with one of Africa’s leading entrepreneurs
to celebrate entrepreneurship on the continent through storytelling. We need more
success stories, more awareness and more celebrations around entrepreneurial ideas
and the dynamic young people driving change here
Ifesinachi Okpagu, Chief Marketing Officer, Heirs Insurance and Heirs Life, said: “We
are pleased to support this initiative that directly impacts the lives of young African
creatives. As frontrunners of digital innovation in the insurance space, Heirs Insurance
and Heirs Life both recognise the important role the creative sector plays in
transforming Africa’s narrative. We are on the same transformative path, and this
initiative clearly demonstrates that the ideas that we need to boost Africa are right here
on the continent.”
The Fund is open for applications on the Africa No Filter website with a closing date of
29 July 2022.

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