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  INTEGRATED INDIGO: Assemblage of right team for greater goal

by Emmanuel Ogundele
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No doubt , there are various entities in town that you can saddle to handle your brand’s image, events and relationships with the public, however no one does it better than Integrated Indigo Limited.

Indigo as a PR consultancy firm, boasts of an assembly of expertise imbued with the ability to inject local insight to help client deliver an ambitious goal into a sparkling reality.

Indigo has successfully handled many national and international brands across almost all the sectors of the economy such as Mastercard Foundation, Nigerian Breweries, Maltina Teacher of the Year, SERAs Award campaign, Solar Power campaign, Lekki Port campaign among others. All these are the masterful footprints of Integrated Indigo in establishing and improving brands’ visibility and awareness to corporate world and ultimately, the end-users of the brands they intercede for at one time or the other.

Integrated Indigo was established in 2013 by a group of ‘fresh thinkers’ to provide creative insights and cutting-edge ideas as a communication solutions partner to help clients achieve set marketing and corporate communications goals. So far Indigo has taken its mandate with uncommon passion especially in improving brands’ recognition and recall.

As a result of its keenness to details, no matter how minute, Indigo has been able to strengthen brand positioning in the industry. This in turn has helped many brands to create positive conditioning for business operation and expansion.

Indigo operates with indelible support to the Corporate Affairs department of its clients, hence it partner with them in planning and implementing personalized strategic communication framework to achieve set targets. This masterstroke approach has immeasurably improved relationship between client and public stakeholders – customers, media and government.

Run with an impeccable vision “To be in the ‘A’ league of the new generation of professional Marketing Communication Agencies in Africa,” and on a mission “To constantly add value to the client’s businesses through innovative integrated marketing communication (BTL) solutions”, Integrated Indigo says “Excellence is not a destination but a journey, so we are constantly on the journey to be better than our yesterday.”

Result driven, global best practice, partnership, integrity and professionalism as its core values Indigo ploughed Public Relations into the core of all it does, as it analyzes clients’ briefs to proffer the most suited solutions for their business and brand goals.

Indigo says it has to design exceptional ideas due to COVID-19 pandemic and its readiness to help clients and their businesses to survive the economic meltdown that came at the tow of the novel virus. The ideation, development and execution of Mastercard Foundation Public Awareness campaign, especially Integrated Indigo focused on reaching people and creating impact at the community level through direct engagement and advocacy of public adherence to Covid-19 protocols and guidelines.

As a PR firm with great foresight, Indigo is of the belief that as technology grows, it also changes how brands and businesses engage stakeholders, so it situates itself to be growth partner to brands and clients while ensuring that the clients and their businesses succeed and thrive.

In delivering these great jobs at this digital age, Indigo paces away from analogue to embrace digitization of its operations in the upwardly mobile world, so it positions itself to become clients growth partner, while ensuring that both the clients and their brands succeed and thrive.

 While helping clients to craft effective creative communications by leveraging insights and strategy, Indigo also houses Nigeria’s best event managers offering end-to-end event planning, specialised ideation, design, content and production that aligns with the clients corporate goals.

Various awards of recognition have been given to the Integrated Indigo for its rare display of dexterity in 2021. Awards won during the year in respect includes PR Agency of the Year at LaPRIGA, Best Media/Consulting Agency Promoting Sustainability and Recognition at Sabre Award

No man does his work diligently without having the natural room to grow and expand. This assertion is so true of the indigo as it seals new businesses with Folorunso Alakija Group of Business – Famfa Oil, Digital Reality, Dayspring Property Development Company, Flourish Africa, The Rose of Sharon, Folorunso Alakija brand, Unilever-Sunlight, Mastercard Foundation and Lagos Free Zone.

Describing IMC industry in 2021 against 2020, team Indigo noted that “The marketing communication industry performed relatively better in 2021 compared to 2020 because many clients were just recovering from lockdown occasioned by the COVID-19 pandemic.”

At the apex of this dynamic team is Mr Bolaji Abimbola, who has a very vast experience cutting across Public Relations, Advertising, Events and Experiential Marketing.

Bolaji, an Alumnus of the prestigious Lagos Business School, International School of Management and Strathmore Business School, Kenya, has worked with MC Seeks Associates, an Advertising Agency as a Copywriter/Client Service Executive, worked with Consumer Goods & Services Ltd. before joining MediaCraft Associates as Senior Executive/Business Development. He later joined BD Consult Limited as Media Relations Manager and rose to the position of Head of Media Relations and Strategy.

He has worked on different brands including Exxon Mobil, Bank PHB, Nigerian Breweries, LG, Samsung, CocaCola, Starcomms, Indomie, La Casera and Cadbury to mention but a few.

Also in the team is Mr Tobi Tiyamuyu, a graduate of Accountancy/Business Administration from the University of Benin, who later obtained his MSC in Marketing Communication from the University of Birmingham, United Kingdom, in 2014. He parades experience cutting across Public Relations, Advertising, Event Mgt and Digital Marketing.

Tobi started his professional career at BD consult Ltd in 2010 where he rose to the position of a Senior Media Relations Executive; he joined Cogent Elliott UK as a strategist/media consultant, working on the company’s rebranding and notable brands such as Arriva, Landrover UK and NFU.

He has also worked on other notable brands such as Mastercard Foundation, Nigerian Bottling Company, Nigerian Breweries Plc, Famfa Oil, Swipha – Polyfort, Lekki Port. Lekki Free Zone, Lekki Gardens, Ultimus Holdings, Hope PSB, Indomie, Nobel Carpet, VConnect, Hypo, Lafarge WAPCO, Panasonic, UAC and Cadbury to mention but a few.

Others are Mr Olamide Bakar, a seasoned media expert with experience across financial and business marketing reporting; Ms Temitope Mustapha, a graduate of Mass Communications from the University of Lagos, who started her professional career at Aiico Pensions Managers Limited before moving to First Bank of Nigeria Plc. as a Customer Relations Officer. She joined Integrated Indigo Limited more than 5 years ago.

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