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Rite Foods Bags Brand of the Year Award

by Goddie Ofose
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Rite Foods Limited, a world-class and proudly Nigerian food and beverage company, producers of Bigi Carbonated Soft Drinks (CSD), Fearless Energy Drinks, and variants of sausage brands, has been awarded brand of the year.

The awards, organized by Champion News Media, Publishers of Champion Newspapers, was conceived to honour the best of human resources and institutions in Nigeria.

Rite Foods was adjudged the best from a crowd of multinational organizations in the Fast Moving Consumer Goods (FMCG) category.

According to Ugo Amadi, Editor, Champion Newspapers the awards is also targeted at acknowledging the contributions of some of the outstanding individuals, organizations, agencies and institutions of both states and federal governments to the development of Nigeria in particular and humanity in general in the areas of business, politics, culture, social and infrastructural developments.

 Other organizations honoured at the Champion Media Awards included First Bank of Nigeria Limited, African Alliance Insurance, Innoson Motors, Access Bank, NSIA Insurance, Nigerian Liquefied Natural Gas (NLNG), and Dangote Foundation.

Rite Foods, the fastest-growing foods and beverages company in West Africa, with the vision of becoming the industry’s foremost conglomerate by 2030, has become the most innovative and number one sausage roll producer in Nigeria with its Rite Spicy Sausage and a variety of sausage rolls in the markets.

Also, it introduced the Bigi Carbonated Soft Drinks (CSD) and Fearless Energy Drinks in 2017. Since then, the brands have set the pace for others to follow, as the most preferred products by families nationwide, as well as addressing the market need of young pupils in schools. The CSD has twelve variants, with the Bigi Premium Table Water produced with global best practices in purification for hydration, freshness and healthy living. The company’s inventiveness has earned high recognition in the energy drinks market with the first-ever packaged polyethylene terephthalate (PET) bottle brands for the Fearless Red Berry and Fearless Classic. For a Nigerian- based refreshment organization with humble beginnings, Rite Foods has positioned itself to take advantage of the  chances offered in an industry choked by products from  multinational and international brands.

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