Home FeatureMedia SBI Media launches 142.4-metre OOH wall drape

SBI Media launches 142.4-metre OOH wall drape

by Goddie Ofose
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In a bid to maintain its position as one of the leading media planning and buying agencies in Nigeria and Africa, SBI Media has made history with the launch of 142.4 metres Out-of-Home (OOH) wall drape for Binance. The structure is strategically located at the Seymour Aviation Car Park, Murtala Muhammed International Airport, Lagos.

According to SBI Media Group’s Instagram post, the wall drape is the largest in an African airport, and the world’s largest advertising structure for a Cryptocurrency company.

The post reads: “In partnership with the world’s largest cryptocurrency and Blockchain Company, Binance, SBI Media Group has just hoisted the largest Out-of-Home (OOH) advertising wall drape at an African airport, and the world’s largest advertising structure for a cryptocurrency company.

“Located at the Seymour Aviation Car Park in the Murtala Muhammed International Airport with a horizontal length of 142.4 metres, Nigeria is positioned to accentuate Binance’s leadership as the world’s frontline cryptocurrency innovator. The wall drape has become a landmark fixture at Nigeria’s busiest airport with annual traffic of 5.6 million passengers as of 2021.”

Commenting on the massive wall drape, Rotimi Bankole, Group CEO, SBI Media, noted that the structure is part of the agency’s creativity, impactful buying strategy, sleek and excellent execution.

“SBI Media is not an Out-of-Home agency but this is part of our DNA, we choose creativity, impactful buying strategy, sleek and excellent execution. By impact we create Opportunity to see (OTP) and footfalls and travels,” he said.

In the same vein, Alison Oyome, the General Manager of SBI Media Group, said: “The Binance wall drape is a symbol of recognition celebrating and showcasing the creativity and ingenuity of Nigerian youths, who continue to break records in every sphere and across the globe.

“We are grateful to our partners Binance, our OOH partners and suppliers and, more importantly, our teams at SBI Media Group for making this project a reality.

“At SBI Media Group, we continue to work with our partners to break records locally and globally.”

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