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Advertising

Understanding marketing vs. advertising: Why businesses need both

In the bustling world of business, the terms marketing and advertising are often used interchangeably. However, while they share common goals and overlap in...

IMCs hasn’t done a better job of persuading clients to spend during adverse operating environment, says  Gbenga X Adebija

Gbenga X Adebija is a multi-disciplinary administrator, technocrat and Business Leader. He has over 27 years of top level work experience in both the...

New generation agencies has brought Nigeria to global reckoning – Noah’s Ark boss

Clifford Amuzuo The Founder / Chief Creative Officer, Noah's Ark Communications Agency, Lanre Adisa has expressed commendations to the class of new generation Nigerian advertising...

LAIF 2021 to hold November 27th

The Association of Advertising Agencies of Nigeria (AAAN) has concluded arrangements to hold the 16th edition of the Lagos Advertising and Ideas Festival (LAIF)...

02 Academy honours Fadolapo, APCON registrar

In recognition of the giant strides of the present leadership of the regulatory agency superintending advertising practice in Nigeria, foremost  advertising school, o2 academy,...

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