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CATEGORY

Perspective

Assessing the revolving door: Legality and best practices

Barrister Yemi Omodele, Ph.D The recent conversations about the propriety of appointing former government regulators as board members of companies within the same sector call...

Women’s empowerment: The long walk to equality

 George Asamani, MD, Project Management Institute, Sub-Saharan Africa Economies that impose restrictions on women's contributions fall short of their potential. Inversely, an economy reaches its...

Navigating uncertainty: The enduring value of OOH advertising in challenging times

By: Philip Odiakose In an era marked by economic volatility and shifting consumer behaviors, businesses are grappling with tough decisions regarding their advertising budgets. As a...

The role of evangelism, education in fostering a healthy PR measurement culture

Philip Odiakose As the pioneer of public relations measurement in Nigeria, with over 15 years of professional experience, I have had the privilege of witnessing...

Building Resilience: 6 simple climate solutions for big impact in Nigeria

Grace Oluchi Mbah, Co-Founder and Executive Director, Climate Action Africa Nigeria, a nation brimming with potential, faces a significant challenge: climate change. In 2023, Nigeria...

The future of advertising: People power and gender diversity

By Loyiso TwalaThe year ahead buzzes with talk of trends: Artificial Intelligence (AI), humour, purpose, blockchain, video, gaming, and the inevitable buzzwords. While these...

Maximizing Out-of-Home Advertising ROI: The role of OOH monitoring, audit

Philip Odiakose Out-of-home (OOH) advertising has long been a cornerstone of marketing strategies, offering brands the opportunity to reach consumers in high-traffic locations where they...

Navigating the complexities of media monitoring: Strategies for effective brand media intelligence gathering

Philip Odiakose In today's media landscape, the ability to monitor and analyze media coverage is crucial for brands seeking to stay ahead of the competition...

Why African Start-up founders should hire PR consultants – Israel Opayemi

For businesses, especially start-ups, to bloom and scale, they need the expertise of a good Public Relations Advisory firm for stronger brand building and...

Customers besiege Gloworld to pre-order, purchase Samsung Galaxy AI

Gloworld shops across the country have continued to receive a good number of customers eager to pre-order the much sought-after Samsung Galaxy S24 AI...

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