34.8 C
Lagos
Tuesday, March 19, 2024
- Advertisement -spot_img

CATEGORY

Perspective

The role of evangelism, education in fostering a healthy PR measurement culture

Philip Odiakose As the pioneer of public relations measurement in Nigeria, with over 15 years of professional experience, I have had the privilege of witnessing...

Building Resilience: 6 simple climate solutions for big impact in Nigeria

Grace Oluchi Mbah, Co-Founder and Executive Director, Climate Action Africa Nigeria, a nation brimming with potential, faces a significant challenge: climate change. In 2023, Nigeria...

The future of advertising: People power and gender diversity

By Loyiso TwalaThe year ahead buzzes with talk of trends: Artificial Intelligence (AI), humour, purpose, blockchain, video, gaming, and the inevitable buzzwords. While these...

Maximizing Out-of-Home Advertising ROI: The role of OOH monitoring, audit

Philip Odiakose Out-of-home (OOH) advertising has long been a cornerstone of marketing strategies, offering brands the opportunity to reach consumers in high-traffic locations where they...

Navigating the complexities of media monitoring: Strategies for effective brand media intelligence gathering

Philip Odiakose In today's media landscape, the ability to monitor and analyze media coverage is crucial for brands seeking to stay ahead of the competition...

Why African Start-up founders should hire PR consultants – Israel Opayemi

For businesses, especially start-ups, to bloom and scale, they need the expertise of a good Public Relations Advisory firm for stronger brand building and...

Customers besiege Gloworld to pre-order, purchase Samsung Galaxy AI

Gloworld shops across the country have continued to receive a good number of customers eager to pre-order the much sought-after Samsung Galaxy S24 AI...

Why services are vital to the next age of business

Emmanuel Asika, Country Head, HP Nigeria explores how organisations can grow and reinforce their service offerings to sustain a functional IT structure It seems like...

Unleashing employee’s potential: The paradigm shift in corporate culture

Oluwashola Achara The maxim “Culture eats strategy for breakfast,” coined by the esteemed management consultant Peter Drucker nearly two decades ago, holds truer than ever...

The growth handshake

In a recent report released by McKinsey in Q4, 2023, the pivotal connection between CEOs and Chief Marketing Officers (CMOs) emerges as a decisive...

Latest news

- Advertisement -spot_img